In addition to both Albert and I wishing a product like Fave existed for ourselves, the inspiration behind Fave was two-fold:
1. With the increasing quantity of information online, along with the increasing rate of content production, there has never been a greater need for quality curated sources of information to help cut through the noise.
2. 90% of people trust the recommendation of a friend or family over
any other form of media.
This got us wanting to utilize and leverage untapped social capital that we all possess today, but infrequently take advantage of.
The Fave product experience is simple – create and curate lists of your favorite things to easily share them with your friends. In turn, you and your friends can quickly see the places you like to go, the products you've endorsed, and the information you've found to be exceptional.
Here is a copy of our
W2020 Y Combinator application if you're interested in more detailed information about our approach and vision for what we saw in Fave.
After signing up hundreds of users, and conducting user research interviews with nearly all of them, we decided to take our invaluable learnings from Fave and apply them to other ideas.
Below are a few screenshots of the experience...
